Maybe I have misunderstood the medium, but to me Twitter is heavily based on branding and association. Whether it be personal or associated with a topic embodied within a hashtag. This notion of ‘branding’ is difficult to develop and is unique to each situation. What needs to be considered is how would you respond if you were on the other side? Would you follow? Would you connect? Or would you be put off? Disconnect or even worse, unfollow if you were following in the first place?
The next step is what we post when it comes to trying to gain traction and airspace. Some get straight the point. Stating the message in a simple fashion with little scope left for continuing the conversation. Sadly, this misses the point of the medium. In my view, there are many ways to carry a conversation, they include providing clear statements, pose questions, using #hashtags, connecting with other users, link to information, using images not just words and responding to others.
This is a fine sentiment and there is nothing actually wrong with the statement. The problem is that the actual message lacks clarity. Some of the issues include clarifying what the actual ‘change’ is and why is it needed for all. An alternate statement could be:
Equitable funding provided through #Gonski reforms is a change needed for all students 2 provide the opportunity for success in life and edu
Although most ideas and argument cannot be deduced to 140 very well, such a statement still needs to have some semblance of clarity. Where possible, it needs to capture not only the what, but more importantly the why.
Another way of getting a message out is by posing a question. So instead of making a statement, you turn the problem into a question:
How can we say we are giving every student an opportunity to succeed in life & education when the funding scheme is not equitable? #Gonski
Although using the same ingredients as the statement, by putting it as a rhetorical question encourages the reader to consider their own perspective on the matter.
Associated with producing a message or question is linking in other users and/or ideas. This is done by making reference to various handles (the name given to an identity on Twitter) and hashtags (a form of digital categorisation that aggregates across platforms). In the case of Gonski, an obvious handle to attach would be @igiveagonski, while in regards to hashtags, some possibilities include #gonski, #auspol and #springst. An example then might be:
Equitable funding provided thru @igiveagonski is a change needed 4 all sts 2 provide the opportunity for success in life & education #auspol
It needs to be noted that handles do not always read well, as they are about branding more than readability, while words are often abbreviated or substituted in order to fit more information.
In addition to content and connections, the other thing to consider is linking to other details and information. The most obvious example is quoting a source. For example:
The purpose of this is to use evidence and statistics to bring credability to the argument.
These then are some of the possibilities for getting an idea across. Whether it be connecting to others or linking to additional material, the most important thing to consider is your purpose and which means is going to best communicate this. So if your purpose is to engage the media, then quotes and links to evidence and research would probably make sense, while if your purpose is to engage the wider community then humour that does not exclude anyone is probably your best bet.
Coming up with a clear message is often the easy bit when it comes to Twitter, it is how we make sense of such an over abundance of information that is the real challenge. For some Twitter can simply be a whole lot of noise and lack much meaning at all. There are however some tricks that can help.