With the potential demise of social media, does this offer a possible rebirth of blogging communities and the standards they are built upon?
There is something wrong with social media. Responding to John Lancester’s article in the London Review of Books, Alan Levine suggests that the only response is to exit Facebook. For Duckduckgo, the issue is the 75% of the top sites incorporate Google trackers. Nicholas Carr heralds a new era where we will depend on third-party security support, an era where even thinking is automated. Writing about the disempowering nature of Twitter, Kris Shaffer argues that the answer is not simply moving to Mastadon.
For some the answer is about going ‘old school’, a blogging Renaissance. Oddly, there seems to be a push in some communities for subscribers and email newsletters. This is done by adding sign ups that pop out of posts (even if you have already signed up). If we are to truly have a rebirth though then the technology that I think we need to reinvest in is RSS.
Short for Really Simple Syndication or Rich Site Summary, RSS is a standard that allows users to receive updates to content without the need to manually check or be in fear of missing something due to an inconspicuous algorithm working in the background. As David Nield explains,
One of the main reasons RSS is so beloved of news gatherers is that it catches everything a site publishes — not just the articles that have proved popular with other users, not just the articles from today, not just the articles that happened to be tweeted out while you were actually staring at Twitter. Everything.
Usually this feed is built from the web address. If not shown on the site, tools like the Connected Courses Magic Box can be used to capture it. Some platforms, such as WordPress, also allow you to create a custom feed based on a particular tag or category. You do this by selecting the particular tag or category and adding ‘/feed’ to the end of the URL. Useful if wanting to follow just a particular topic. Although feeds themeselves can be adjusted, this is done in the backend.
To sort through ‘everything’, you use a news aggregator, such as Feedly, Digg Reader or Tiny Tiny RSS. These applications allow you to collect a number of feeds in the one place. These feeds are stored as an OPML file, a format designed to exchange outline-structured information.
As a side note, these applications each have their own features and affordances. For example, Feedly now restricts new users to 50 feeds before asking for payment.
There are a number of ways to develop and edit an OPML file. You can use an OPML generator to build an outline or use an editor to refine a pre-existing list shared by somebody else. Something useful when downloading the public links from a WordPress site. You do this by adding ‘/wp-links-opml.php’ to the end of the URL.
I am not sure whether social media will go away, but with the questions being asked of it at the moment, maybe it is time for a second coming of blogs, a possible rewilding of edtech. The reality is that technology is always changing and blogging is no different. Whatever the future is, standards such as RSS and OPML will surely play there part. So what about you? Do you have any other alternatives to social media and the challenges of our time? As always, comments welcome.
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