Takes more than an App to make a Good Presentation

In a recent blog, Corrie Barclay shared his experiences from a recent meeting he attended where Dr. Bill Rankin spoke about presentations. In conclusion, Corrie came up with the following, that:
The creation of a presentation is more than just images and text on a slide. To effectively engage an audience and convey powerful messages, you need to consider those messages and specific design principles that will allow present your information in the most effective manner possible.
I could not agree more that it is more than ‘images and texts’. A presentation is also about more than just an app or a device. I am not saying that apps are not powerful, but in my view having a good app is only one part of the puzzle that is a good presentation. Let me diverge for a moment to explain.
 
At a recent staff meeting, we had Tony Richards come and speak about cyber safety smarts. Not only was I left pondering the consequences of my ongoing digital footprint, but I was also left perplexed as to what made the presentation so compelling. Usually staff are ready to sprint out the door at 4:30, but everyone stayed seated for an extra twenty minutes as proceedings went a little overtime. In conversation the next day, a fellow staff member commented on Tony’s slide transitions and questioned whether I could do that in my presentations. While I knew that his visual presentation was smooth and seamless, a very well-oiled machine, I still felt that it was only part of the magic. In addition to the visuals, I felt that the knowledge and control of the content was impeccable. There were no questions that he was asked that he could not respond to and add to in an instant. Having heard endless cyber-safety presentations before, there was also a sense of honesty about what was said. Supporting this, Tony has the great ability to fluctuate between the serious and the humorous, such as showing a video of what it would be like if we did what we did on Facebook in real life to highlight some of the absurdities of social media, to speaking about particular cases of sexting and child pornography to highlight some of the hidden realities of life in a virtual space. All along, he provided a positive message, even if many of the consequences seem rather gloomy. Lastly, what kept many of the discussions going over following days was the fact that Tony sent through a plethora of resources in support of the ideas that he was talking about, therefore allowing teachers to follow their own trails of thought.
 
I am not saying that Tony’s presentation was the greatest presentation that I have ever witnessed. However, in my view, it was a successful presentation. In my opinion, I think that there are three key ingredients that make for a successful presentation. They are:
1. Having good content and a clear message
2. Delivering the message in a flexible and engaging manner
3. Providing supporting material that builds upon and adds to the delivery of the content
 

I will now build upon each of these things.

Content

Whenever I teach story writing, I always explain to my students that it is the ability to delete material that makes the success of a composition. This is no different when developing a presentation. More often than not, we get caught in a trap where we try to provide too much information. feeling that everything needs to be covered. However, the consequences of this is that so many different (and sometimes contradictory) ideas get bounced around that the original message and purpose for the presentation gets lost in the noise. What is important is to take a step back and unpack each piece of information, questioning whether it adds or hinders the presentation. If it hinders, then often it needs to go (or be provided in the additional material).
 
Associated with having a clear message, is the challenge of what to present in the first place. Sadly, more often than not, the whole content of professional development and presentations is dictated by financial pragmatism or legal imperatives. It is always hard to be passionate about what you present when what you are presenting you have no passion for. (No offence, I have yet to meet anyone in life who is passionate about occupational health and safety.) 
 
This is often the case with staff meetings, where the content provided is dictated by education office or various health and safety guidelines. It was a breath of fresh air at the start of term when my principal had the opportunity to present about something that he was truly passionate about, the history of the Victorian education system. Although there is a requirement to rollout the National Curriculum, he started the meeting by putting the current situation in context with all of the other changes that have occurred over time. Although it may not have been the most interesting of topics, the presentation carried a certain energy that comes when you are passionate about something.
 
Another similar example was a recent ICT smorgasbord that I was a part of. Although maybe not as free and open as an un-conference or a teachmeet, staff were given the opportunity to present on the topic of ICT prior to the day, with the rest of the staff then signing up for two different presentations. Not only did this give staff a sense of trust and autonomy in regards to the choice of PD (Peter DeWitt recently wrote about this topic in his recent blog), but it also allowed people to share what they are most passionate about, whatever that maybe. What is most disappointing about both of these scenarios is that they are often few and far between in today’s age of overcrowded meeting schedules.
 

Delivery

Whether I agree with everything he says or not, Jony Ive, the Senior Vice President in Design for Apple, has got the art of delivery all worked out. Although I maybe sceptical about the exaggeration of the content provided, he certainly knows how to use intonation, pitch, pace and pauses to hit home his message. After watching his spiel for the the new iPhone 5c, I was wondering whether it really was the ‘cheaper’ iPhone.
 
Another master of delivery is Bear Grylis, particularly in regards to his post-production narrations. Even though you know fully well that he is not going to die, the tension that he creates through his delivery carries the viewer along.

 
In addition to the manner in which presentations are given, another key element relating to delivery is the ability to adjust to the situation. Coming back to Tony’s presentation, I think that is one of his strengths, to be willing to crack a joke in order to break things up. Associated with this, it is important to be able to adjust to the situation. I remember a few years ago having to listen to a tour guide in Vietnam speaking about the ruins at My Son. It was six in the morning and everyone was barely awake, let alone showing much interest. However, our guide went on and on for near on thirty minutes, as if he was reading from a manual, unwilling to either answer questions or shorten  his spiel. Not only was his delivery dry, but it lacked an authentic sense of voice.
 

Supporting Material

I remember being told an urban legend at university about a presentation given by Simon During, during the heydays of Cultural Studies, where he showed images of supermodels while delivering a presentation on Victorian novels. I think the point was to break up the unquestioned connection between the presenter and their support material. I think that what During’s example shows is that supporting material has a story to tell and is often just as important as the content and delivery of a presentation.
 
There are many programs used to create and support presentations, with the original being Microsoft PowerPoint. However, some other examples that have popped up in recent time include Haiku Deck, Prezi and Google Presentations. Each of these applications offers a suite of tools and tricks, including transitions, animations, effects etc… However, in my view, the greatest trick of all is being able to tell a story in a clear and uncluttered manner.
 
A great practitioner of the ‘clear and uncluttered’ mantra is John Pearce. In all of my conferences and professional development sessions, I have never actually seen John present, but through a range of means, such as Twitter and other people’s blogs, I have viewed many of his presentations. (I think this as much testament to John’s penchant for sharing.) Whether it be focusing on student curation or providing an introduction to Edmodo, John’s presentations are usually not much more than a so-called collection of ‘images and texts’. However, it is his ability to clearly tell a story that makes his presentations so good. This is not only done through the use of clear headings and images, but he also provides various points of commentary along the way. Take the following page as an example:
 
 
On this page, the heading clearly states the purpose of the page, this is then followed with a screenshot from Edmodo showing the aspect in question, while further explanation is provided at the bottom of the page. Although seemingly nothing more than a Google Presentation, the presentation does everything that it needs to do to help carry across the content.
 
In addition to backing up the presentation at hand, supporting materials, whether it be links to various websites or resources, allow the listener to continue their investigation. This may include simply providing examples and materials in support of the content spoken about or even providing a whole book in some cases. Again I come back to Corrie Barclay. For his presentation on integrating iPads at VITTA 2013, he created a eBook full of information that allows the participant to continue their learning long after the actual presentation has finished.

Another way in which supporting materials are important is that they allow the dialogue to continue on. Recently whilst trawling my Twitter feed I read a tweet from Troy Moncur.


What struck me about the tweet is that with the advent of various social media platforms, presentations now have the ability to carry on long after the lights have been turned off. They no longer need to finish, rather they now have the ability to link from one presentation to the next.
 

Conclusion

Coming back to the initial argument, that presentations are more than ‘images and texts’, there is one thing that has been taken for granted and that is what a presentation actually is. In today’s day and age of screencasts, digital presentations and flipped classrooms, the notion of a person presenting to people is already under threat. However, there is one thing that will never change, that is that it will always take more than an app to make a good presentation.

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Aaron Davis

I am an Australian educator supporting schools with the integration of technology and pedagogical innovation. I have an interest in how together we can work to make a better world.

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Takes more than an App to make a Good Presentation by Aaron Davis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

1 thought on “Takes more than an App to make a Good Presentation

  1. Hi Aaron,

    Thanks for those kind words about my presentation. I think your dissection of the idea of presentations is a really important one and there are so many levels. The idea of being able to tell a story is so important and having a belief and passion makes it so much easier. Also having material that helps follow up the key ideas is really important as it helps extend the conversation for those that want to explore things further.

    I try to model my work on being able to tell a story around a central idea, there are so many amazing people that I try to emulate – like our students I am still learning and having a go.

    Regards

    Tony

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